Many of my goals for 2012 will be the same as they were for 2011. Since I didn't meet those goals, I decided not to raise them for this year.
To sell 104 items on etsy in 2012. This averages out to 2 items a week. My first year on etsy I sold about 1 item a week, however last year I didn't even reach that benchmark, so I am leaving this at 104 sales for the year, with the hopes of blasting this year out of the park.
To participate in 2 shows in 2012. I foresee lots of changes in our near future, so I am not going to push too hard on doing lots of shows. I am going to take my time, and research the venues thoroughly, so that I can maximize my potential for profits.
To maintain at least 100 items in my etsy store. This will allow lots of diversity in my shop, as well as giving potential customers plenty to choose from.
To dedicate 5 hours per week to my shop. Whether that means creating, photographing, editing, or listing.
To maintain better records on how my time is spent, my supply purchases, and my sales. Also to keep a notebook full of the things that I need to work on, as well as ways to prepare my shop for the trends of shoppers.